You need goals that are meaningful, credible, and engaging. Goals that will make the admissions committee members think, "WOW! I've got to meet this person!" You might have a sketch of your goals in your head, but sketched out won't get you that acceptance letter.
If you only focus on what you want to happen without a plan to make it happen, you won't end up with a clear path to a future. The tips in this guide will help you create that path to your MBA.